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Marafioti stresses the importance of context in shaping communication processes. He argues that communication is always situated in a specific social, cultural, and historical context, which influences the way messages are created, transmitted, and interpreted. This context includes factors such as power relationships, social norms, and cultural values, which can affect the meaning and impact of communication.
Understanding Communication: Roberto Marafioti’s Contributions to the Field**
Marafioti’s work also addresses the impact of technology on communication. He argues that technology has transformed the way we communicate, creating new forms of communication and new possibilities for interaction. However, he also emphasizes that technology is not a neutral factor and that it can shape the content and form of communication in ways that are not always positive.
Marafioti, R. (1999). Sentidos de la Comunicación. Buenos Aires: Editorial Universitaria.
